An important agreement signed with Italgrob, Federazione Italiana Distributori Ho.re.ca., will bring the International Ho.Re.Ca Meeting to Rimini from 16th to 19th February 2019
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Beer Attraction is growing and attracting the supply chain’s top events. In fact, from 16th to 19th February, the trade show leader for speciality and craft beers will be taking place alongside Italgrob’s International Ho.Re.Ca. Meeting as well as BB Tech Expo, the professional trade fair for beer and beverage technologies and Food Attraction, food for Horeca and new catering formats. The 5th edition will therefore be full of new ideas and possibilities for insiders and an even more important platform of reference for the entire sector. The new exhibition layout, designed from scratch, is part of the Show’s growth in quantitative and qualitative terms, and will have a new access route: the south entrance, located just 50 metres from the “RiminiFiera” railway station with 16 trains a day at the traders’ disposal. The number of halls will increase from 7 in 2018 to 10 in 2019 with specifically studied itineraries created to guide the various visitor targets.
The planned itineraries between the various events will unwind into two proposals: a tech&beer route, which will start from BBTech Expo in halls C1 and C2 and continue into the heart of craft beer in BEER ATTRACTION in halls C3 and C4 to conclude its brewing and food experience in halls C5 and A5.
The big craft beer events will also be returning, starting from the 14th edition of Birra dell’anno, organized by Unionbirrai, a consolidated partner of BEER ATTRACTION. The best beers combined with great Italian cuisine will be the stars of the FoodAttraction Lab organized by Castalimenti in hall A5.
Internationality will be a significant feature at BEER ATTRACTION, confirmed by a Lounge Area being set aside exclusively for foreign buyers and particularly close attention will be paid to the German, French and Spanish markets.
The modernity of Italgrob’s International Ho.Re.Ca Meeting will also be directed towards opening up more widely to foreign markets. The meeting will bring to Rimini Expo Centre over 1,400 participants from distribution companies ( (850 company owners and collaborators), 320 sellers and 300 goods and service managers for the eating-out market. IHM is, in fact, a one-of-a-kind event, able to attract and unite players from the top league of Ho.Re.Ca.
Collaboration between IHM and BA, while still guaranteeing their respective formats and identities, will offer the market an extremely vast and integral showcase and unique opportunities for Ho.Re.Ca. operators with a parterre of companies, protagonists and specialized content, all in the name of completeness and excellence.
To complete the picture is BBTECH EXPO, the trade show dedicated to technologies, equipment and accessories for the production and packaging of beers and beverages. A show where machinery and system producers can develop business opportunities, not only with beer and beverage companies, but also with professional visitors.