Beer attraction becomes more and more international

An important agreement signed with Italgrob, Federazione Italiana Distributori, will bring the International Ho.Re.Ca Meeting to Rimini from 16th to 19th February 2019
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_71b3474Beer At­traction is growing and at­tracting the sup­ply chain’s top events. In fact, from 16th to 19th February, the trade show leader for speciality and craft beers will be taking place alongside Italgrob’s International Ho.Re.Ca. Meeting as well as BB Tech Expo, the profes­sional trade fair for beer and beverage technolo­gies and Food Attrac­tion, food for Horeca and new catering for­mats. The 5th edition will therefore be full of new ideas and possibili­ties for insiders and an even more important platform of reference for the entire sector. The new exhibition layout, designed from scratch, is part of the Show’s growth in quantitative and qualitative terms, and will have a new ac­cess route: the south entrance, located just 50 metres from the “Ri­miniFiera” railway sta­tion with 16 trains a day at the traders’ disposal. The number of halls will increase from 7 in 2018 to 10 in 2019 with spe­cifically studied itinerar­ies created to guide the various visitor targets.

The planned itinerar­ies between the vari­ous events will unwind into two proposals: a tech&beer route, which will start from BBTech Expo in halls C1 and C2 and continue into the heart of craft beer in BEER ATTRACTION in halls C3 and C4 to conclude its brewing and food experience in halls C5 and A5.

The big craft beer events will also be return­ing, starting from the 14th edition of Birra dell’anno, organized by Unionbirrai, a consoli­dated partner of BEER ATTRACTION. The best beers combined with great Italian cuisine will be the stars of the FoodAttraction Lab or­ganized by Castalimenti in hall A5.

Internationality will be a significant feature at BEER ATTRACTION, confirmed by a Lounge Area being set aside ex­clusively for foreign buy­ers and particularly close attention will be paid to the German, French and Spanish markets.

fp7_9111The modernity of Ital­grob’s International Ho.Re.Ca Meeting will also be directed towards opening up more widely to foreign markets. The meeting will bring to Rimini Expo Centre over 1,400 participants from distribution companies ( (850 company owners and collaborators), 320 sellers and 300 goods and service managers for the eating-out market. IHM is, in fact, a one-of-a-kind event, able to attract and unite players from the top league of Ho.Re.Ca.

Collaboration between IHM and BA, while still guaranteeing their respective formats and identities, will offer the market an extremely vast and integral showcase and unique opportunities for Ho.Re.Ca. operators with a parterre of com­panies, protagonists and specialized content, all in the name of complete­ness and excellence.

To complete the picture is BBTECH EXPO, the trade show dedicated to technologies, equipment and accessories for the production and packag­ing of beers and bever­ages. A show where machinery and system producers can develop business opportunities, not only with beer and beverage companies, but also with professional visitors.

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